Why 87% of Agents Fail—And Why You Won’t

 “I Surrender.”

That’s a phrase we hear far too often from agents in the real estate industry.

The truth is, real estate has one of the highest turnover rates of any profession. According to NAR, a staggering 87% of new agents leave the business within their first two years.

But here’s something you won’t hear:

“I’m getting out of real estate because I don’t like it.”

That’s because what’s not to love? You set your own schedule, there’s no limit to your income, and you have the freedom to build your business your way. Real estate has even been called the happiest profession in the world—so why do so many agents walk away?

The Harsh Reality: It’s Not a Lack of Passion, It’s a Lack of Income

Most agents leave not because they dislike the job, but because they simply aren’t making enough money to stay in it. With brokerage fees, MLS dues, and Association of Realtor fees, real estate isn’t just a career—it’s an investment. And if you don’t start generating income quickly, it can feel impossible to justify staying.

At Keller Williams, we’ve built a proven system that helps agents avoid becoming just another statistic. While the industry-wide failure rate is 87%, our new agents follow a roadmap to success—one that works if you take the right actions.

The KW Difference: Training That Leads to Real Success

Gary Keller, co-founder of Keller Williams, famously says:

“All of your financial problems can be solved with 2-3 hours of lead generation each day.”

So why don’t all agents succeed? It boils down to two things:

1️⃣ They don’t know what to do.
Let’s be honest—real estate school doesn’t teach you how to get clients. But we do. Our training provides a step-by-step plan that, when followed, leads to results. If you’re willing to learn and apply what we teach, success is within reach.

2️⃣ They’re unwilling to do the work.
Some agents struggle because lead generation feels uncomfortable or outside their comfort zone. Unfortunately, no one can force success on you—you have to want it. But if you're willing to put in the effort, we’ll give you every tool, strategy, and system you need to win.

We Don’t Just Train Agents—We Build Top Producers

At Keller Williams, we believe in coaching, accountability, and community. We don’t throw you into the deep end and hope you swim. We provide the best real estate training in the industry—period.

We also believe in having fun while you build your business. (Pro tip: You may go broke, but you’ll never go hungry—there’s always a vendor-sponsored lunch somewhere! 🍕)

Are You Ready to Beat the Odds?

Let’s sit down and create a real plan for your success—so you don’t become another statistic. Call or text us today to schedule a time to talk.

📞 Call or text (979) 777-7677

Let’s make sure you’re part of the 13% that thrives—not the 87% that gives up.

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